Win A Shake Weight! Ends July 25 2010

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Shake Weight™, the arm-sculpting pop culture phenomenon that has been featured on every major TV outlet from Ellen and Good Morning America to Saturday Night Live, The Daily Show with Jon Stewart and TNT’s 2010 NBA Playoff coverage, announces a user-generated jingle contest in which one lucky winner is guaranteed to receive $10,000 and can earn as much as $25,000 if the winning entry is elected to become the official brand music for the world-famous exercise device. Shake Weight is also giving away 10 iPad’s to the runner-up entries.

Shake Weight’s “Shake It” Jingle Contest presents Shake Weight fans nationwide the opportunity to use their creativity to develop a 60-second jingle that best represents the Shake Weight brand. Music and lyrics must be an original composition created solely by the entrant, and no purchase is necessary to enter the contest. Participants must submit videos of their compositions and can use any device that resembles the Shake Weight. Participants can also purchase a Shake Weight in return for a full refund. Only one entry per person is permitted.

“While the Shake Weight has become a worldwide sensation, the product does not have a definitive soundtrack,” said Kellie Cagle., Communications Director for Fitness IQ, the developers of the Shake Weight™. “With so many Shake Weight viral videos circulating and ongoing TV coverage on some of the country’s most watched TV shows, we’d like to give the brand’s fans the opportunity to come up with a fun and inventive jingle that will be used in our ads worldwide. It will follow the brand wherever it goes and may even lead to live performances on some of the top TV outlets that have followed the Shake Weight with so much enthusiasm.”

Participants can find out more about the “Shake It” jingle competition including official rules and submission guidelines at www.shakeweightsong.com. Submissions for the contest begin today, June 21st, and deadline to enter is August 31st. The contest winner will be chosen by September 15th. Entries will be judged based on creativity, originality, adherence to creative assignment and total viral YouTube views.